A combination of one or more of those distinguishing . Which of the following does NOT accurately describe a brand-related term? Such brands get more revenue out of such value. e. Quality and value are easy to maintain. C) Clarity offers you the best prices for the best quality. A) competitive points-of-parity It is harder to create than brand recall. that make up their brand positioning. A brand can be described as a promise to the customer. The company has provided a written statement saying what their responsibility is for defective products. Brand: A brand is a distinguishing symbol, mark, logo, name, word or sentence that companies use to distinguish their product from others. A) comparing to exemplars c. Project an image for the product. a. Diffusion e. Implied. c. Internal rate of return D) using channel differentiation Financial Market Class 12 Business Studies MCQs Pdf. C) insensitivity D) product differentiation C) announcing category benefits There are four basic elements or components to a positioning statement: Target Audience - the attitudinal and demographic description of the core prospect. B) authenticity Customers are willing to pay a premium price for the product Then they would follow along the glass-enclosed production line and watch while her highly skilled workers cooked the donuts from scratch. Licensing. _______________ measures the difference between what a customer's expectation of service experience and the customers actual experience with the service? d. It is a good brand name because it is memorable. B. target markets shrink or disappear or a firm's image no longer matches industry trends and consumer expectations. (a) It is a bundle of utility. a. specialty product b. convenience product c. unsought product d. shopping product, Which of the following statements is true of heterogeneous shopping products? When it comes to managing services, some people find it helpful to think of it as a service encounter with roles for both the service provider and for the customer. e. Advertising slogan, A ______________ or _______________ tries to create the perception of value by eliminating the advertising expense associated with many consumer products? a. E) They leverage the values of the brand to take the brand into new markets/sectors. A) Points-of-parity C) brand identity B) desirability, peculiarity, deliverability a. A. C) identifying counter examples a. d. The principle of informed consent a. C)It is only important once a company is established. The ad is an, 7. E) channel. ) Discuss the business-cycle approach to investment timing. (Your answer should describe actions to be taken on both stocks and bonds at different points over a typical business cycle.) Frodo was using the ___________ approach to making his service seem 'real'? b. b. c. It contends that people hav; Which of the following statements is true of a culture with low uncertainty avoidance? Given the importance of a brand positioning statement, writing one is not a process to be taken lightly. a. Visibility Sabrina is thinking of starting a new line of coffee shops. and its value proposition to consumers. Which of the following is an example of services differentiation? D) never correlated \end{array} Before you can measure the quality of a service, you need to understand? c. Physical representation e. Transaction, _____________ is when a business uses one brand name to cover a variety of products? . A sentence of the form "If A then B" is true unless A is true and B is false. E) positively correlated, ________ is a company's ability to perform in one or more ways that competitors cannot or will not match. \text{20X9} & 160,000 & 40,000 & 100,000 & 20,000 \\ -Strong brand expands the target market -Strong brand increases competition -Strong brand improves production output -String brand builds customer loyalty, Two established brands collaborating to offer a single product or service that . Which of the following statements best describes how marketing and brand identity change over time? a. E) accuracy, Which of the following traits of a brand's ability to become a lovemark relates to drawing together stories, metaphors, dreams, and symbols? E) In blue ocean thinking, value to consumers comes from reintroducing factors the industry has previously offered. ) b. The first step in the personal branding process is to spend time figuring out who you really are and what you want from your life. A(n) ________________ is the covering or container for a product that provides product protection, facilitates product use and storage, and supplies important marketing communication. Identify the fixations in different stages of psychosexual development that can result in problems later in life. An implied warranty means that? C) points-of-inflection a. Trade name, trademark Select one: Its printing costs for brochures are initially recorded as Prepaid Advertising and are later charged to Advertising Expense when they are mailed. All of the marketing concepts that deal with tangible products apply to services as well. A) channel differentiation 37) Which of the following statements about brand equity is NOT true? D) competitive, sensitive, and simple b. Select one: Give all appropriate journal entries for 20X8 that Ravine would make if it (a) carries the investment at fair value or (b) uses the equity method. One of the reasons Johnson and Johnson's Tylenol brand pain reliever is such a powerful brand is because the company pulled the product off of grocery store shelves when there was a threat of possible product tampering. An example of a rsum with a common format with the name John Doe. B) identifying counter examples Find the following probabilities: P(X=60)P(X=60)P(X=60). B) innovativeness A) negatively correlated d. Excessive branding. "B) Branding provides product identification for sellers but usually is not important to consumers.C) What brand is familiar often varies from one country to another.D) Achieving brand familiarity is easy.E) None of these statements about branding is TRUE. d. Thinking outside of the box. A) narrative arc a. Raul pointed out that even though there is nothing in writing, _________________ means that if the microwave doesn't work he can return it. d. Not-for-profits don't compete against each other. e. Internal marketing, Frodo was a massage therapist. The retailer is large. e. Word of mouth, Not-for-profit organizations need to use complementary positioning because? Best Answer. It comes in several forms: the statement might be partly true, the statement may be totally true but only part of the whole truth, or it may utilize some deceptive element, such as improper punctuation, or double meaning, especially if the intent is to deceive, evade . Brands cannot be built through advertising, public relations, sponsorships, social media, or similar techniques. c. Commercial interface B) communicating deliverability variables C) What brand is familiar often varies from one country to another. b. People-based offering E) exploitation of competitors' weakness, ) The two basic forms of points-of-parity are ________ and ________. Tommy Hilfiger conveyed the brand's category membership by ________. Select one: This has to be one of the nicest all original OBS Powerstroke diesels left on the planet. School University of Houston, Downtown; Course Title MKT 3300; Type. B. target markets shrink or disappear or a firm's image no longer matches industry trends and consumer expectations. B) points-of-presence c. Variability (Inconsistency) A) cultural branding serve as sensory receptors for temperature and pain stimuli. It was able to achieve a point-of-difference on performance and a point-of-parity on luxury with respect to U.S. luxury cars like Cadillac. b. e. Post-purchase utility. A) Customers are willing to buy by brand only when it assures "top quality. e. Increased value of a company's common stock. c. People-based offering In writing b. Comparatives A) conceptual points-of-parity; competitive points-of-parity Question: 22 Which of the following statements are true about a brand positioning statement? a. Then add. Feedback. c. The normal rules about pricing don't apply when you are dealing with services Companies trying to sell their products internationally do not benefit from having a strong brand name. A) help firms to analyze who their competitors are. a. e. The squeaky wheel principle, Karel is the office manager for a medium sized-firm in the city. a. D) announcing category benefits Each ad features one of SJC's competitors and conveys an advantage SJC has over that competitor. getty. Packaging is not used to gain a competitive advantage. e. Landmark, Which of the following is NOT one of the three dimensions to service quality discussed in class? Which of the following is the company using to convey its membership in the retail segment? Substitution (statement 2 into statement 3) or transitive property 5. The advantage of ________________ is that it allows you to spread the cost of developing a brand over many different products. What are generic drugs? A ______________ is an organization that exists to achieve some goal other than the usual business goals of profit, market share, or return on investment? This is an example of: D. many consumers still perceive private labels as being inferior to manufacturer's brands. B) pitch C. Packaging does not influence the consumer buying decision. (10 points - 2 points for diagram, 4. How to Write a Strong Brand Statement in 2022. Select one: A) service differentiation Which of the following terms is most closely associated with the statement: "attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand"? Which of the following statements about pricing in the not-for-profit sector is FALSE? The result of positioning is the successful creation of ________, which provides a cogent reason why the target market should buy the product. Consumers with strong behavioral loyalty have the strongest connection with the brand. 2. It is relatively inexpensive to create a national brand when the product sells for less than $1 c. Creating a brand is very different from positioning. b. For a one-time fee of $300 the company will install a four-pot coffee maker in the office. E) Category points-of-parity, As a marketing manager, which of the following would be the best purpose for your organization's competitive points-of-parity? b. Inseparability Select one: Select one: Changed as circumstances change. B) pitch Study with Quizlet and memorize flashcards containing terms like ________ is an example of an unsought product., Which of the following statements is TRUE? Select one: The brand . The service contract assured her that if anything went wrong with the car it would be taken care of even if it wasn't covered in the warranty. a. Karel can choose from standard coffee for $24 a case or premium coffee for $36 a case. A) Use Zipex for quick and thorough cleaning. American Express'- "Worldclass Service, Personal Recognition," Mary Kay's - "Enriching women's lives," Hallmark's- "Caring Shared," and Starbucks'-"Rewarding Everyday Moments" are examples of ________. e. Publicity, Intel corporation created the Intel Inside campaign to make consumers aware that an important component of any computer is the quality of the microprocessor (computer chip) that makes the machine work. Brand names give the seller an incentive to provide consistently high-quality products and services in order to protect the reputation of the brand. A brand is a name, picture, design, or symbol, or combination of those items, used by a seller to identify its offerings and to differentiate them from competitors' offerings. Prepare the adjusting entry necessary when brochures costing $18\$ 18$18 million are mailed. D) technological advances for an attribute or benefit d. Multiproduct branding A) brand equity Brand equity is anything that is deeply seated in a consumer's memory about the brand. Price rationing a. Starbucks is more than coffee. D) desirability, deliverability, differentiability c. Experience Qualities If you are a fan of these trucks then this is truly a very rare opportunity . Ingredient branding Among others, this differentiation could certainly appeal to animal lovers and those moving toward organic products. A) Brand equity means a brand has customer loyalty. B) points-of-presence All of these are the point we were trying to make. They negotiated with computer manufacturers to include a sticker on the outside of the computer - regardless of the brand - showing that there was an Intel chip inside. Substitution (statement 1 into statement 4) 6. p q 6. B. Nickname Rsum. A _____________ is any word, device, or combination of these used to distinguish a seller's goods or services? who provide superior customer service? a. Fill in the blank: Whenever a customer posts on a social media platform or blog, or writes a review about a company's product, they are producing _____ for the company's brand. From a consumer's perspective, a strong brand image provides each of the following except: From a company's perspective, a strong brand image is related to each of the following except: From the company's perspective, a quality brand image enhances the introduction of a new product because: C. customers normally transfer their trust in and beliefs about the corporation to a new product. b. a. By using a computer rather than a person to initiate the process, Arwen was using _____________ to make the best use of her highly trained donut makers? Component branding Builds customer trust by becoming a true partner in their business. A) points-of-conflict School University of Malaysia Sabah; Course Title HE 19; Type. D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. In order to reduce the possibility of mistakes, she created a self-service ordering system where customers would choose the various ingredients for the donuts using a touch-screen computer interface. Pages 3 Ratings 100% (3) 3 out of 3 people found this document helpful; c. Assurance a. Invisibility 35) In the ________ phase of new product development, marketers estimate the technical and the commercial success of an idea for a new product. E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. C) language a. C) image B) peculiarity b. E) the brand has recently launched soap for men, Subway restaurants are positioned as offering healthy, great-tasting sandwiches. No, because quality and value will be difficult to maintain because the concept depends on extensive training of baristas. Consumers with rational loyalty like the brand but they want to shop around and will switch if the brand is better for their lifestyle. Infringement c. The retailer is a recognized brand Bummer. E. Which of the following is NOT correct regarding brand awareness? Surgeon General Regina Benjamin, MD, MBA, is serving as Zillow's health advisor. The Chef position will perform the following duties: Builds customer loyalties through a one-on-one consultative approach. Which one of the following statements about retailers and retailing activities is true? C. reinforcing the current image. C) brand benefits a. Visualization Select one: Balanced offering. Course Hero is not sponsored or endorsed by any college or university. c. Physical representation D. d. All of these statements are true. Select one: c. Intangibility a. free nerve endings C) realistic advantage Excessive branding. During the issuance, the market for the stock turns soft, and Becker is forced to purchase 50,000 shares in the open market at an average price of $27.50\$27.50$27.50.
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